This innovative line is made by repurposing butchery chicken waste, making it 10 times warmer, softer, and more durable than other natural and man-made fibers.

The waste is converted into valuable resources such as Chicken Feathers turned into Pulp, Yarn for Handloom Cloth, Handmade Paper, Organic Wool, and Fertilizer.

Golden Feathers generate continuous sustainable livelihood for Tribal women in rural parts of Rajasthan as well. The brand also revitalizes traditional crafts like Wet Carding, Wet Spinning, and Handloom Weaving that have lost its value to cheap and automised and polluting production methods.